This week, Castle Lite revealed its line-up for the 2019 Castle Lite Unlocks event that is set to take place in Johannesburg this June.
Leading up to the concert, the brand launched its first ever pop-up stores in Florida Road, Durban and in Newton, Johannesburg.
Castle Lite’s Marketing Manager, Zintle Botha said Castle Lite Unlocks is all about bringing hip-hop to the forefront of the consumers.
“Hip-hop is a passion point for our consumers and it’s an opportunity for us to showcase our innovation and what we are about. It’s all about bringing international artists to a big brand scale to give the brand a platform that people can experience”, said Botha.
She said the launch of the pop-up stores is for people to have a sneak preview of what they can expect at the actual concert, and that there will be nothing on sale at the stores.