Independent on Saturday - About Us
The Independent on Saturday is an authoritative, controversial and fiercely independent weekend newspaper which caters for all the people of KwaZulu-Natal who are emerging into, and who are established in, the top-end sectors of the market (LSM 6-10). It features hard news, lively and provocative discussion pages, a vibrant and comprehensive leisure component, superb sports coverage and an outstanding Personal Finance section.
- Focused under 50 years
- A, B, C income
- 60/40, male/female
- Non racial
- Urban focus
- Progressive and extroverted
- Young minded
Letter from the editor
Launched on April 18, 1998 to replace the Saturday Paper, The Independent on Saturday has carved itself a special place in the hearts of readers in KwaZulu-Natal.
The Independent on Saturday is an authoritative, controversial and fiercely independent weekend newspaper which caters for all people in KZN regardless of race. It features hard news, lively and provocative discussion pages, a vibrant and comprehensive leisure component, superb sports coverage and an outstanding Personal Finance section.
Edited by Managing Editor Debbie Reynolds, Arts & Leisure Editor Peter Machen, News Editor Trevor Bruce and Sports Editor Thabo Hlatshwayo, The Independent on Saturday fulfils readers Saturday needs. Among our regular columnists are the controversial William Saunderson-Meyer and Mike Shafto.
To add value for readers and advertisers, The Independent on Saturday launched a stylish, quality, full-colour magazine supplement, Durban Rocks, which focuses on all things fun and funky for all the movers and shakers in the province. The supplement will have a strong leisure component to complement the vibrant and original Arts and Leisure pages in the Independent on Saturday. Another feature of The Independent on Saturday is that it devotes an entire page to "Letters to the Editor". This gives readers the opportunity to air their views and gives those people featured in the paper the right to reply. This lively and often provocative page is one of the best-read sections in the paper.
The Independent on Saturday also makes sure it has the weekend sport in the province and the county covered, with particular focus on cricket, soccer and rugby. There is also a horse racing page as well as a people 'paparazzi' page.
Since its launch, the newspaper has had phenomenal advertising support from the province's business community which has benefited immeasurably from placing advertisements in the paper. The results speak for themselves. Advertising with us pays off handsomely.
The Independent on Saturday