Friends and app developers Sahil Sewpersad, Bryan Pietersen and Marc Rosenberg.
Friends and app developers Sahil Sewpersad, Bryan Pietersen and Marc Rosenberg.
Kevin Pietersen with his brother Bryan at a cricketing function in 2011.
Kevin Pietersen with his brother Bryan at a cricketing function in 2011.
The app will be useful to spoil family and friends anywhere in the world.
The app will be useful to spoil family and friends anywhere in the world.
Durban - A group of  KZN-born friends, that include England cricketer Kevin Pietersen and his brother Bryan, have come up with an app to keep  family and friends scattered across the globe  connected. They launched  MiTreat that allows people to treat their loved ones on those  special occasions, anywhere in the world, at the simple click of a button.
The app is the brainchild of Bryan Pietersen, a cocktail bar owner in London and a global food and beverage consultant,  his brother Kevin, and local businessmen Sahil Sewpersad and  Marc Rosenberg. MiTreat will be launched in Durban November 27 .
Available through the Google Play Store or the Apple Store, MiTreat is a platform in which you can treat  friends or family to a drink or a meal in five easy steps; select the recipient, the location, their favourite  restaurant or bar, select a product and finally make payment. It also gives you the opportunity to personalise  your message to the recipient, as well as ensure their safe journey home with Uber.
“With my brother and I both having lived in the UK for a number of years, we know first-hand how  difficult it can be to spoil your loved ones, especially at the last minute. We created MiTreat so that you can  still treat friends to that Friday afternoon drink, or your mom and dad to that anniversary meal at their  favourite restaurant; by simply logging on to an app,” said Bryan Pietersen.
“The app is 100% responsive, so as soon as a treat is purchased, it is sent to the recipient who  can then redeem it from the restaurant or bar that he has been sent a voucher for.”
Having taken a year to conceptualise, develop and test, MiTreat is a first for South Africa, with plans to  launch nationally in the New Year. 
Durban restaurants have welcomed the concept, with The  Oyster Box, Little Havana, Pinxada, Spiga, The George and Ray’s Kitchen, among others, already on board.
Pietersen said, “The use of the app costs nothing extra for the user or the recipient. It really is user- friendly, and appeals to people of all ages. We are delighted that our idea has finally become a reality for  people to enjoy.”
The Independent on Saturday