Durban - A group of KZN-born friends, that include England cricketer Kevin Pietersen and his brother Bryan, have come up with an app to keep family and friends scattered across the globe connected. They launched MiTreat that allows people to treat their loved ones on those special occasions, anywhere in the world, at the simple click of a button.
The app is the brainchild of Bryan Pietersen, a cocktail bar owner in London and a global food and beverage consultant, his brother Kevin, and local businessmen Sahil Sewpersad and Marc Rosenberg. MiTreat will be launched in Durban November 27 .
Available through the Google Play Store or the Apple Store, MiTreat is a platform in which you can treat friends or family to a drink or a meal in five easy steps; select the recipient, the location, their favourite restaurant or bar, select a product and finally make payment. It also gives you the opportunity to personalise your message to the recipient, as well as ensure their safe journey home with Uber.
“With my brother and I both having lived in the UK for a number of years, we know first-hand how difficult it can be to spoil your loved ones, especially at the last minute. We created MiTreat so that you can still treat friends to that Friday afternoon drink, or your mom and dad to that anniversary meal at their favourite restaurant; by simply logging on to an app,” said Bryan Pietersen.
“The app is 100% responsive, so as soon as a treat is purchased, it is sent to the recipient who can then redeem it from the restaurant or bar that he has been sent a voucher for.”
Having taken a year to conceptualise, develop and test, MiTreat is a first for South Africa, with plans to launch nationally in the New Year.
Durban restaurants have welcomed the concept, with The Oyster Box, Little Havana, Pinxada, Spiga, The George and Ray’s Kitchen, among others, already on board.
Pietersen said, “The use of the app costs nothing extra for the user or the recipient. It really is user- friendly, and appeals to people of all ages. We are delighted that our idea has finally become a reality for people to enjoy.”
The Independent on Saturday