In the incident, an apparent scuffle between children in the play area led to an explosive, racially charged and expletive laden argument between their parents that nearly ended in a brawl. The incident, filmed on social media, went viral. The man was subsequently banned from Spur steakhouses.
In a statement the group said would like to apologise unreservedly to the South African public. "Our response fell short of our own high standards. We should have done better. We expect it from ourselves to do better and we believe that the South African public deserve better."
Spur said with the wisdom of hindsight, it had embarked on a course of action to address the shortcomings in its response.
The group would also convene a panel to draft guidelines for an in-depth investigation into all aspects of the incident on March 19 and how it was handled.
The panel will be independent and have full access to all facts and footage surrounding the event. It will be chaired by Prof Elmien du Plessis of the Faculty of Law at North-West University who is also a member of the university's Human Rights Committee and an alumnus of the South African Research Chair in Property Law.