Hugo Boss the Scent. Picture: Supplied
Hugo Boss the Scent. Picture: Supplied

Win a Hugo Boss the Scent hamper valued at R3000

By Staff Reporter Time of article published Jun 15, 2020

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IOL Lifestyle is giving away two Hugo Boss the Scent fragrances to a dad and son for Father's Day worth R3000.

Seduction has become too easy, too available in our postmodern world: instant visual gratification obtainable without any effort. 

Hugo Boss believes in a different type of seduction. Slow, steady, tense with anticipation, the Boss way of seduction is an art, which finds a perfect balance between confidence and nonchalance. Tapping into what women really want, it is a masterful orchestration of all the senses. It lasts and is not easily forgotten. 

The Boss man has a presence that delivers seduction in his own unique way. He knows that a whisper can be louder than a shout. Seduction as he plays it is slow, passionate, refined - an experience to be savoured and returned to time after time; engaging all five senses rather than merely one. 

The Scent, the new fragrance, reveals a different aspect to the BOSS man. It pays tribute to his personal rather than professional achievements. This is a man whose success has always proved seductive. It is evident in the way he carries himself, the cut of his suit, and his self-assured charisma. 

Now he can discover these qualities in his scent. This distinctive statement about seductiveness marks the brand’s new major fragrance, taking it into the territory of emotional rather than intellectual intelligence.

Hugo Boss the Scent boasts an exclusive ingredient from Africa: the aphrodisiac Maninka fruit, evocative of passion fruit and rum. 

However, the Maninka also evokes something deeper and more profound: the tug of desire and the pull of memory. Set on a virile leather base, its effect is potent, original, never to be forgotten. 

Enter the competition below:

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