Olympic swimmer Michael Phelps’s son Boomer (@boomerrphelps) has more than 702000000 followers on Instagram. Serena Williams’s daughter Alexis Olympia Ohanian (@olympiaohanian) is currently sitting on 571000000. Believe it or not, both have reached Instagram star status before the age of 2.
These days, celebrity babies are not only born into wealth, they find instant fame with verified social media accounts the minute they make their acquaintance with the world. And every influencer worth their weight in gold knows a blue ticked account is something to behold.
The “sharenting” trend is nothing new - parents have been sharing pictures of their offspring since the dawn of social media. But now parents are going beyond the trend and setting up accounts for their kids, sometimes hours after giving birth.
Gordon Ramsay’s wife Tana gave birth to their fifth child and within three-and-a-half hours the baby had a social media account. His first post managed to rack up more than 23000 likes, and even though he’s less than two months old, he has amassed more than 73000000 followers.
Even the offspring of hip hop royalty Kairo Forbes can lay claim to being one of the most followed kids in South Africa. Not long after she was born, her parents AKA and DJ Zinhle documented her every milestone on social media. Now Kairo has become a brand, thanks in part to her online presence.