Seen through the eyes of new mothers, our towns and cities can often seem like uncomfortable and uninviting places to breastfeed.
If, as a society, we want to make sure the benefits of breastfeeding are spread as widely as possible, we need to look at what is bringing breastfeeding to a premature conclusion and what we can do about it.
What makes a place breastfeeding-friendly?
Breastfeeding-friendly towns and cities are communities where the imperatives of supporting women to breastfeed and participate in society can be reconciled with all the other things we look to our surroundings to provide. This has interlinked physical and emotional dimensions.
The ergonomics of physical comfort are quite well understood, but those of emotional comfort less so, although they have a significant bearing on breastfeeding. For example, if a mother feels unsafe or fears disapproval when breastfeeding in public, she is less likely to do so. However, if she feels it is important to breastfeed, this may be enough to overcome this disapproval or discomfort.
Our research found there is a “feedback loop” between building high-quality environments that support breastfeeding, and people’s attitudes. Many women find it reassuring to see other women breastfeed in a place, offering them evidence that they can too. As a participant in the consultation session in Bendigo said:
Seeing it happen more often helps.
For other women the presence of comfortable, pleasant and safe surroundings in a shared space may be the key requirement to breastfeed. A workshop participant in the Royal Women’s Hospital suggested:
All we need is somewhere nice to sit.
Thus, if we make places more physically comfortable and welcoming, these “pioneer” breastfeeding mothers may help change attitudes and embolden other women to choose to feed there.
Furthermore, we wear our surroundings like a cloak and its qualities or their absence say something about us. An investment in good design in the places where breastfeeding is particularly likely will foster the general view that breastfeeding is something the whole of society welcomes.
Changes on the ground, and in hearts and minds
Creating a sense that our towns and cities are breastfeeding-friendly requires cultivating change in people’s hearts and minds as much as it is about making changes on the ground.
This is a more than a matter of just improving the design of dedicated breastfeeding rooms. Although these provide a choice for women seeking privacy, such rooms keep breastfeeding a hidden activity. This leaves the balance of the public realm breastfeeding-unfriendly, requiring a mother to restrict her life to those places where these rooms can easily be found.
Equally, it is not practical to vastly increase the number of dedicated breastfeeding places. This would demand much space and resources that would otherwise be available to meet society’s other diverse needs.
Instead, breastfeeding-friendly towns and cities are places where, in addition to dedicated breastfeeding spaces, much of the infrastructure that enables people to participate in and enjoy community life (workplaces, parks, shopping centres, community buildings) can also be comfortably and discreetly used for breastfeeding. As the sequence below shows, this liberates mothers from a polarising mental map of a few scattered breastfeeding places in a vast area of breastfeeding-unfriendly ones.
Changing the messages feeding mothers get from their surroundings
The design guidelines we prepared identify the qualities of spaces that we found are likely to invite women to breastfeed. These qualities can be interpreted as:
dignified, safe and physically comfortable
compatible with their other needs and responsibilities
offering a high level of amenity.
The guidelines identify how these qualities can be expressed in a range of places, as well as how the characteristics that deter breastfeeding can be excluded.