Washington - Leading health organisations recently released their first consensus recommendations about what young children should be drinking: only breast milk or, if necessary, infant formula until a baby is six months old, with water introduced around then, and plain cow's milk at around their first birthday.
That's it. No juice, no flavoured or plant-based milks, no caffeinated beverages or sodas.
The good news is parents of infants seem to be on the right track - breastfeeding is on the rise. But once children get into the toddler zone, it's pandemonium.
There's been a boom in unhealthy foods and beverages for children six months to three years old, packaged for convenience and often promising to make children stronger and smarter.
Dietary supplements said to boost the immune system. Squeezy pouches boasting 3 grams of protein and 3 grams of fibre. Oven-baked stone-ground wheat "wafflez," superfood puffs and a baffling array of toddler milks purported to aid brain and eye development.