London – They are the classic toys that have thrilled generations of children – and are still more revered than their latest hi-tech rivals, it seems.
For a poll to find the 50 greatest toys of all time was topped, perhaps unsurprisingly, by Lego.
It was the overwhelming choice of executives from Britain’s 100 biggest toy firms.
The bosses were asked to name the top three toys – excluding those made by their own company – for the survey, carried out by ToyNews website ahead of the London Toy Fair.
Almost all put Lego first. Classic board game Monopoly came second, with Action Man third, racing car game Scalextric fourth and football game Subbuteo fifth.
Of these, only Action Man is less than 50 years old – and it dates back to 1966. The rest of the top ten was filled by Rubik’s Cube, Star Wars toys, Barbie, Matchbox cars and playing cards.
In the top 20, the only video game was Atari.
Billy Langsworthy, deputy editor of ToyNews, said: ‘A lot of the top toy lists that are about come from surveys of consumers but very rarely does anyone ask the industry experts what they think.
‘A lot of the top 50 were expected but there were a few surprises – playing cards, although not a brand, featured high up as did roller skates.
And there were big names that didn’t make the cut: Etchasketch, Beanie Babies and Pokemon.’