Brands that deliver on their promise are few and far between. So when a company claims to put human dignity before profit, the premise is that they stay true to their word.
Hoolies is one such brand. Started as Hooligans Kids Clothing in 1998 by Wayne Juffer and his family, the company went on to expand its online arm.
The Fairtrade clothing label is not only proudly South African, but all their products are ethically sourced.
“Here at Hoolies, we have a soapbox about children’s clothing manufactured in China, BY CHILDREN! While costs might be much lower, we simply will not succumb to the lure of cheap stuff to raise our profit margins,” the brand states on its website.
All their clothing is manufactured by the Wildlife co-operative in Durban, with a portion of each sale going to the Wildlife Education Trust.
Besides the social conscious aspect of the business, Hoolies is also environmentally aware: recycled materials are used to stuff their soft toys.
Oh, and their kiddies clothing is reasonably affordable and super cute as well! Take a look at our top picks from their online store.