Established in 1998, Hoolies is a brand synonymous with ethically sourced products. Pinterest

Brands that deliver on their promise are few and far between. So when a company claims to put human dignity before profit, the premise is that they stay true to their word.

Hoolies is one such brand. Started as Hooligans Kids Clothing in 1998 by Wayne Juffer and his family, the company went on to expand its online arm.

The Fairtrade clothing label is not only proudly South African, but all their products are ethically sourced.

“Here at Hoolies, we have a soapbox about children’s clothing manufactured in China, BY CHILDREN! While costs might be much lower, we simply will not succumb to the lure of cheap stuff to raise our profit margins,” the brand states on its website.

All their clothing is manufactured by the Wildlife co-operative in Durban, with a portion of each sale going to the Wildlife Education Trust.

Besides the social conscious aspect of the business, Hoolies is also environmentally aware: recycled materials are used to stuff their soft toys.

Oh, and their kiddies clothing is reasonably affordable and super cute as well! Take a look at our top picks from their online store.

Melange Ellie T 
Sizes: 1 - 7 years 
For the styling dudes this summer. Made from robust facing, durable cotton. The Ellie design is completed with flawless embroidery.

Little Explorer Romper 
Available in sizes: 3 - 18 months 
A stylish one-piece romper for the little wannabe rangers out there. Inspired embroidery, pocket details, red stitching and hoolies in Africa print collar and trims make this outfit truly one-of-a-kind.
Lion Meadows Dress and Handbag 
Sizes: 1 - 7 years 
Brighten up your little girl’s summer wardrobe with this fun design. Comfy fit styling and a unique Hoolies African inspired print fabric compliments the happy smiley lion embroidery.
Forest Tummy Tuck Harlem Set 
Sizes: Newborn - 18 months 
Made from pure cotton, this set is soft and gentle enough for newborns. Longer comfy non-elasticated waist in double fold rib to tuck baby’s belly gently.
Fishermans Jacket 
Sizes: 12 months - 7 years 
The coolest bush jacket to go with the Classic Safari Club Boy’s T-shirt; with an embroidered badge on the front and map printed pocket detail.