Boss Dog Food recently partnered with award-winning dog photographer and "Mutts" author Emma O’Brien to drive adoption of rescue dogs across the country, through its new #BigOnRescue campaign.
The campaign, which features 19 lovable mutts photographed by O’Brien at the Sandton SPCA, showcases each dog’s inherent beauty and unique character.
And for every dog adopted, Boss Dog Food has pledged to supply the new owner with a month’s worth of dog food, as well as to donate food to five other SPCA dogs.
“Our goal is for all 19 dogs to be adopted. Within six days of the campaign launching, six dogs from the series were adopted. We’re aiming for a-dog-a-day over the next couple of weeks", explained Neil Meyer, marketing manager at Boss Dog Food.
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