Siya Kolisi launched his signature boxers, called Frankees. Picture: Supplied

What do David Beckham, Pat Lambie and Siya Kolisi have in common? Marchelle Abrahams reports

Some sports stars have taken to expanding their portfolio beyond the playing field.
Men’s underwear is a billion dollar industry - one that has seen the likes of Cristiano Ronaldo and our very own Pat Lambie grab a piece of the pie.
We take a look at some sporting celebs who have put their names on boxer waistbands.

David Beckham

The former soccer star flexed his proverbial business muscle once her retired from football, but the one investment that seems to be paying dividends is his collaboration with H&M on his Bodywear campaign. The style icon was said to be embarrassed by his TV commercials to launch the line, but this hasn’t stopped his adoring female fans from going out to buy his snug briefs for their other halves.

A post shared by B BASIC (@bbasic93) on

Pat Lambie

When Jockey announced that Springbok Pat Lambie endorsed their new underwear range for men in 2013, Twitter went into overdrive. The Seamfree Silverplus range was developed with technology that inhibits the formation of body odour-causing bacteria in the fabric.
“Any professional sportsman will tell you that, in order to perform at your best, you need to be comfortable,” said Lambie of the range.

Pat Lambie launched an underwear range with Jockey in 2013. Picture: Thomas Holder

Cristiano Ronaldo

It seems that anything Ronaldo puts his name to turns to gold. The Real Madrid soccer player launched the CR7 Underwear Collection in 2006 while still with Manchester United and the company has expanded ever since. The line comes in 3 styles: briefs, boxers and basic underwear.

Siya Kolisi

The Stormers captain launched his new underwear range in July and targets the everyday South African man. The signature boxers, called Frankees, is a premium underwear brand he co-owns with fellow rugby player Tim Whitehead. Kolisi was hands-on in designing the collection, which include the retro-1990s feel, jacquard waistband.