Popular French vodka brand, Cîroc is on a quest to enhance luxury daytime experiences and has partnered with South African delivery app, Bottles, to deliver Bartenders on Demand, a collaboration that allows consumers to enjoy a variety Cîroc cocktails every Saturday of this month.
The latest developments in technology have contributed to the growing trend towards non- intermediated experiences consumers seek to enhance their summer time chills.
The Bottles App will offer the brands signature offering Snapfrost or Blue Dot as well as the latest limited edition Cîroc Summer Colada cocktail package, inclusive of a bartender that will mix Cîroc cocktails for up to thirty minutes in the comfort of your home.
Cîroc South Africa, Senior Brand Manager, Suleni Pather said at Cîroc they appreciate the need their customers have to learn more about what they are drinking and the desire to customize drinks to meet their own taste.
“We have partnered with a platform we feel fully balances our consumers need for bespoke drinks experiences with the convenience of being able to do this in their homes with a personal bartender”, said Pather.