For the first time in over a decade, Coca-Cola has unveiled a new flavour.
According to FoodBev, the company considered three other flavours - raspberry, lemon and ginger - but the combination of orange and vanilla emerged as the favourite among focus groups.
Coca-Cola Brand Director, Kate Carpenter said they wanted to bring back positive memories of carefree summer days and that’s why they leaned into the orange-vanilla flavour combination - which is reminiscent of the creamy orange popsicles they grew up loving, but in a classically Coke way.
The site reports that the Coca-Cola North America innovation team developed the new variant in less than a year – from concept to testing to launch.
The company said the launch is an example of them listening to what consumers want and offering an array of choices that satisfy a variety of changing tastes and lifestyles.