The people behind some of your favourite spirits have rolled up their sleeves, put down their office stationery and gone Back To The Bar to find out what's trendy and what isn't
On February 7th, Bacardi employees from around the globe will turned on their “out of office” and went to their nearest bar.
It's a simple exercise that started last yea and coincides with the company's Founder’s Day, commemorating the 157th anniversary of family-owned Bacardi.
More than 7,000 Bacardi employees across 130 global cities visited a bar during a sixteen-hour period. I went with them and rediscovered the magic of a rum cocktail, because that's what the initiative is all about. I was reminded that I actually like the sharpness of a spirit in my cocktails.
CEO of Bacardi Limited, Mahesh Madhavan says: “For Bacardi people, visiting bars is often more work than play as we do on-the-ground research and put ourselves in the role of salespeople and social media influencers.”