Lucille Slade, the voice behind the new Brutal Fruit campaign.
Lucille Slade, the voice behind the new Brutal Fruit campaign.

Brutal Fruit partners with SA singer Lucille Slade for new campaign

By Lifestyle Reporter Time of article published Oct 23, 2020

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On Thursday, the cream of the crop of South African media, influencers, as well as women like Dr Pashy, who are heroes in their communities, gathered at the Munro Boutique Hotel, Houghton, to celebrate Brutal Fruit’s new campaign, #YouBelong.

The #YouBelong campaign is an open invitation to all SA superwomen to embrace their inherent power, get comfortable with their intrinsic value, and recognise that they are worthy of the spaces in which they find themselves.

The brand features Lucille Slade, who is the voice behind the song that they used for the campaign. Slade is an AFDA graduate, who resides in Johannesburg but is originally from Galeshewe, a township in Kimberly.

The 26-year-old musician has worked with the likes of Cassper Nyovest, DJ Zinhle, Dr Dube and Soul T.

Speaking about the collaboration, she said she was honoured to be part of the campaign as she had found finally her sense of belonging and was launching her solo music career.

Lucille Slade.

As such, she has released a single titled Perfect Match.

“Perfect Match is about finding the right person at the wrong time. When you find the perfect match that wasn’t in your plan, you didn’t believe it was going to work out, it’s just like something that’s up in the air. It’s about what you would do when you find a perfect match.”

In 2021, Slade will release her first EP.

The event, which was hosted by actress and presenter Thando Thabethe, also featured performances from women who are slaying it in the music industry such as DBN Gogo and Thabsie.

Pictures: @ fluorescent_imagery and @Emp_cyclone.

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