Over the past 18 years, you'll be hard pressed to find a wine drinker who doesn't have a Four Cousin's story or quip to share.
When I asked my colleague "Hey, did you know it's Four Cousin's 18th birthday?" she responded by telling me a funny story about that time she and her friend shared a bottle of Four Cousins and something funny happened.
It's the wine you drank at college, possibly even at a dinner party and it's the wine you take to the bring and braai because it's a crowd pleaser.
In celebration of its 18th birthday, the four cousins Hennie, Neil, Bussell and Phillip are reflecting on their journey at Van Loveren in 2000 and how they started the country’s biggest-selling bottled wine brand.
They are real people, and they really are cousins. “Looking back now, we have been very fortunate with Four Cousins,” says Phillip. “Everybody needs some kind of break in life and Four Cousins gave that to us as the third generation at Van Loveren.
“We were doing well following in the footsteps of our parents, but we wanted to achieve more as custodians of an opportunity and time.
Four Cousins was developed in a style that spoke to a large, diverse and mostly untapped group of people; the quality of the wine, although being sweeter in style, was excellent, so we followed our instincts.”
Look out for the refreshed Four Cousins wines, as the brand continues to #CelebrateTheCousins