A favourite of the Vikings, mead is one of the oldest known alcoholic drinks.
Now it’s making a comeback, fuelled by the popularity of the TV show Game of Thrones and online fantasy games such as World of Warcraft in which characters glug it down with gusto.
English Heritage, the largest retailer of the drink in the England, says sales have risen by an average of 10 per cent year on year for the past three years.
There is such a taste for it among some trendy tipplers that there is even a mead-themed cocktail bar in Birmingham.
Mead, made from fermented honey, is thought to have first been brewed 9,000 years ago.