Look: The world's first flat wine bottle
I like how the wine market is riding on a wave of popularity and new packaging formats being lifted along with it - ultimately, developing innovative packaging is an investment that makes the brand unique and stands out on the shelves.
And now, a U.K brand has developed a cool looking, flat wine bottle that is environmentally friendly, and it’s already won an award for packaging and design.
The wine bottle is flat and designed to fit through mail slots and letterboxes for deliveries.
According to The Daily Meal, Garcon Wines has made a full-sized wine bottle that is thin like a flask and features a convenient screw-cap - no cork necessary.
They report that the brand designed its wine bottles this way so they could easily slip through a letterbox slot; that wine delivery is a big thing in Britain, but problems like missed deliveries and smashed or stolen bottles persist - so these bottles address all those issues.
It's also reported that The Dow Chemical Company named the bottle a “Diamond Finalist” during this year’s awards for packaging innovation.
“Using 100 percent post-consumer recycled (plastic) instead of glass significantly reduces shipping weight and cost, eliminates potential breakage in transit and offers a more eco-friendly packaging material solution than regular plastic or glass,” Dow wrote of the product.
Garcon Wines supplies their bottles to other businesses who supply the wine to consumers.
The brand is currently only available in the U.K; for now, we just have to keep drinking those round bottles of wine.