Through the sales of their red blend and sauvignon blanc, Rhino Tears has raised R2 million in support of the SANParks Honorary Rangers.
John Hooper is the founder of Rhino Tears that launched the wine brand in 2014 as a conservation effort to protect the endangered species.
Today, the poaching of rhinos in South African national parks continues to be a cause of concern.
However, despite the alarmingly high number of animals killed each year, statistics show it may finally be decreasing.
The reduced numbers of incidents are as a result of the introduction of hard-hitting measures that have been put in place, thanks to organisations like the SANParks Honorary Rangers, and the enterprises that fund them, such as Rhino Tears wine.