Young Thug partners with Luc Belaire on a new rosè. Picture supplied

American rapper, Jeffery Lamar Williams aka Young Thug has signed a new partnership deal with, Luc Belaire. 

Through the deal, Young Thug has launched Belaire Luxe Rosé, a sprakling wine with aromas of fresh strawberry and raspberry which comes in a crystal-clear bottle.  He joins the likes of Rick Ross, G Herbo and many other hip-hop stars in pairing up with the liquor brand.

The new creation joins the brand’s signature Belaire Rosé, exquisite Belaire Gold, and popular Belaire Luxe,

Speaking to the Chief Executive Officer of Sovereign Brands and creator of Luc Belaire, Brett Berish, he says they have been friends with Young Thug for a while, and they have been waiting for the right time to come together on a brand that they are both passionate about.

Luxe Rosé was something that spoke to him, it embodies his bold style and of course, he was blown away by the taste! Young Thug defies gender stereotypes in fashion, and so working with him on the pinkest bottle we have is a natural fit– it shows that Luxe Rosé is for everyone, male or female” says Berish.

Belaire Luxe Rose

“Young Thug is a uniquely creative talent so we’re looking forward to pushing the boundaries of this partnership. The launch video for Luxe Rosé that we created with Young Thug, DJ Khaled and Rick can be watched on our YouTube channel ( and has been really well received, so we’ll be building on more engaging digital content for fans. On top of that, we have a fashion capsule collection in the works that will really challenge the status quo. There will be pink and lots of it” added Berish. 

Describing the Luc Belaire Lux Rose, Berish says it’s captivating and has it all.

“The Belaire Luxe Rosè has a classic taste, superb drinkability, and striking, stylish packaging. Our whole Belaire range- Rosè, Gold and Luxe- is epitomized by the same characteristics.  

We don’t settle for anything less than perfection in creating drinks that we know our fans will love. Luxe Rosé is an extraordinary wine from grape to glass, tailor-made to please crowds, any time of year” he says.   

So bubbly lovers hang-on, this wine is just about to hit the market.