South African wine consumers are paying roughly four times the value of a bottle of wine when they order a bottle of their favourite in a restaurant, so they’re turning to bringing their own.
The Bring Your Own Wine (BYOW) movement is not only alive and well, but growing. There are a number of reasons for this, firstly, the current economic climate has put people under significant financial pressure so, instead of going to a restaurant and ordering a mediocre bottle of wine for on average four times the retail price, they’re opting to bringing their own.
Ryan Sowray, of SaleWine.co.za, has noticed a remarkable growth in people ordering wines to take to restaurants, and this is happening not only in South Africa, but globally.
People making wine choices in restaurants are guided by two key elements: quality and price.
It’s natural to want the best quality for an acceptable price but while there are (some) restaurants that offer this, the vast majority will easily sell you a mediocre bottle of R50 wine for over R200.