First, there was the “fast food” anomaly, where food business giants like McDonald’s and KFC exploited (and continue to exploit) society’s inherent need for convenience by serving up bargain-basement, quick, calorie-packed takeaways.
McDonald's has been at the centre of the increasingly exasperated backlash against junk food and its impact on obesity -, particularly amongst children. Subsequently, the junk food backlash in which consumers expressed a need for health-conscious food made from hearty ingredients, led the rise of the “fast casual” trend.
Here in Mzansi, Nando’s has plucked out a swift transition from “fast food” status to “fast casual” by investing in better-looking restaurant environments that feature local art and design.
They’ve charted their success by serving food made from arguably better, healthier, carefully sourced ingredients, and doing so just as quickly as the fast food outlets they were competing with.
The soaring acclaim of fast casual outlets in the culinary industry is driven by relatively-affordable-but-scrumptious food that can be taken away or eaten in an imperceptibly more Instagrammable restaurant ambience.