Nutella has been criticised for it's World Cup competition for German kids. Flickr

The makers of Nutella are under fire in Germany for running a World Cup promotion encouraging children to eat almost 16 kgs of the chocolate spread to win a football.

To get enough points to earn one of the balls printed with the signatures of Germany's World Cup team, customers would have to buy 35 jars of Nutella.

German Green party MP Renate Kuenast says she and other parliamentarians complained to the country's advertising council about the promotion.

Children 'encouraged' to eat almost 16 kgs of the chocolate spread to win a football. Pexels

Kuenast says: "Once again, the food industry has used the football World Cup to market sweets to children. It's a red card for [manufacturer] Ferrero's Nutella."

In their complaint, MP's say the promotion would require customers to spend R 1500 on 15 kg's of Nutella, containing 9 kg's of sugar, 5 kg's of fat and 85,000 calories.

They added: "We have nothing against the product… but one shouldn't suggest to children it has something to do with being sporty, active or healthy."

The MPs want the advertising council to block the campaign and issue a warning to Ferrero's German division.

* Daily Mail