For a long time, gin had a bad reputation, it just wasn’t cool, especially for us young people.
But now it has gone from being an old man’s drink to being a “trendy” millennial's tipple of choice.
I remember one of my uncle used to love Gordon’s and I never imagined that today I’ll also be a fan of the much-loved spirit. It just suddenly blew up becoming more of a millennial drink which was something we never imagined it to be.
It became trendy to an extent where we saw new bars dedicated entirely to the spirit and everyone, from entrepreneurs to celebrities, launching their own gin brands.
When the spirit blew up a few years ago I asked myself, what has sparked this? Why is everyone suddenly enjoying gin a lot more than they used to?