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Pharrell Williams and his family have created a tasty braai sauce that people have described as "delectable"
Under the brand Williams Family Kitchen, the NONO Sauce was launched at Dean & Deluca stores in the USA just in time for the traditional 4th of July barbeques.
The HAPPY hitmaker has hit a high note with the sauce which has received many compliments on social media and in the press.
The New York Times has described NONO as "a bit spicy, a bit sweet, a bit tart: NoNo Sauce combines all these attributes in a sauce meant for marinating, basting and glazing, especially with grilling in mind."
Last year Billboard spoke with Dean & Deluca's president of consumer brands, Peter Hall who confirmed that it was a no-brainer for them to team with the artist.
"Dean and Deluca was a company that Pharrell knew for a while and respected so it was a perfect fit." He added, "His father is very savvy in the kitchen and a bit of an artist in that area so it made sense to collaborate," he told Billboard.
And if you were wondering where the name NONO sauce comes from, it's all part of keeping the ingredients in the sauce a secret and is explained on the bottle's packaging.