The menu is inspired by classic Italian food but is heavily influenced by the cosmopolitan present with traditional, gourmet and comfort food offerings.
The dynamic, unpretentious atmosphere at PRIMI works for both serious business talk and for social chit chat, and for everything in-between.
The food is a masterful display of culinary simplicity and complexity in perfect harmony. Meals are prepared with the the healthier options of preparation; with ingredients lightly sautéed, seared, grilled, cooked al dente and burgers iron- pressed ensuring the prominence of natural flavours.
“Our menu is diverse and caters to those who appreciate excellence in the delivery of cuisine,” says franchisee Tadzio Magalhaes.
Striving to serve traditional pizza Napoletana, PRIMI uses high protein flour, filtered water, Extra Virgin Olive Oil, desert rock salt, natural yeast and malt.
The 24-hour-matured and hand-stretched pizza base is topped with Italian tomatoes, Fior di Latte and mature mozzarella, and then baked till golden, fragrant and tender-crisp.
“Using the right cooking technique paired with perfect timing, and the simple addition of natural seasoning, brings flavours to the forefront,” says Magalhaes.
“By having keen knowledge of prime ingredients and the traditional art of releasing flavour, the restaurant strives to create real taste.”
A recent addition to the menu is Spuntini - a communal eating experience where you will find great snack foods.
You can order a variety of flavourful dishes, share, dip and mix. Enjoy crispy chicken livers or PRIMI’s signature peppadew poppers before hitting the mains.
Try the new extensive range of meat, chicken and fish dishes or their assortment of burgers and pastas. The Murder by Meat pizza with spicy chorizo, piquante peppers, gypsy ham, bacon, tomato, mozzarella and salami is a bestseller, as well as The G Banga burger with avocado salsa and Primi poppers.
If you’re a focaccia fiend, try the cheese and garlic loaf made of hand-pulled bread, baked with creamy garlic and full flavoured cheese, served with a tangy tomato preserve.
For those who prefer seafood, the grilled Kingklip - served with mint, basil, coriander, garlic, chilli, lemon juice and olive oil on a bed of fresh rocket is an absolute must.
For more information on PRIMI and to find your neighbourhood restaurant, visit www.primi-world.co.za