Manuka honey has been hailed as 'liquid gold' with the power to delay ageing and help with skin repair, coughs and colds -and even fight the bacteria that cause stomach ulcers.
But now it's got competition in the form of Jarrah honey, a rarer product harvested from a species of eucalyptus tree, which is found only in the most remote parts of Western Australia.
Research by the Australian government has found that its level of antibacterial activity is higher than that of Manuka honey, and that's it's effective against the bacteria Staphylococcus aureus - which causes bugs such as MRSA - as well as being a natural treatment for wounds, burns, sunburn and skin infections.
It has two to three times higher levels of antioxidants compared to Manuka, which makes it an ideal natural anti-ageing treatment for boosting collagen and elastin production and supporting cell renewal.
Other studies have shown the honey to be more effective against Candida fungi, which causes wound infections as well as oral and vaginal thrush, than Manuka.
Better still it tastes even sweeter as its naturally occuring hydrogen peroxide doesn't affect the taste.
By comparison, Manuka's active component methylglyoxal, gives it an earthy and more bitter flavour.
Despite the sweeter taste, the raw honey is high in fructose and low in glucose, and its low GI index means it doesn't spike the blood sugar.
'It's quite a unique honey compared to all other eucalypts,' Dr. Rob Manning told Vogue.
The former researcher for Australia's Department of Agriculture and Food spent 30 years studying Jarrah honey and comparing its benefits with New Zealand Manuka honey.
HOW HONEY FIGHTS DISEASE
All honey has anti-bacterial properties because of the hydrogen peroxide it contains, and the fact its sugar molecules soak up water, which starves bacteria of the moisture they need to survive.
Unlike ordinary hydrogen peroxide, used as a disinfectant, the hydrogen peroxide in honey stays active over several days, killing bugs and preventing others growing.