Yuppiechef opened a new store at the V&A Waterfront.
The new store is modelled on the industrial feel of the first two stores -  Yuppiechef opened stores in Tygervalley and Gardens over the past 12 months. 

Integral design features like high-quality wooden panelling and engineered quartz countertops make the space warm and welcoming whilst showing off the incredible range of products. The shop also boasts a “no queue” point-of-sale system which means that customers can pay for their basket of items at any position in the store, aided by a store assistant.


“The potential in this environment is incredible, and we’re excited to offer V&A visitors a new retail experience,” says CEO and co-founder Andrew Smith. He lists this store as the third step in the brand’s omnichannel journey which has seen Yuppiechef expand its offering from a purely online experience to physical brick-and-mortar retail. “We are inviting our customers to engage with us on their terms – whether that’s in person or online.”


Yuppiechef is also pioneering the store design process. Not happy to design in 3D alone, Yuppiechef has transitioned into the world of VR (Virtual Reality) and has been able to digitally walk the aisles of the new space, long before the shop-fitters arrived to commence construction.

CEO and co-founder Andrew Smith was there to cut the ribbon.
The new store opened at Shop 6195 on the Ground Floor at the V&A Waterfront.

For more information visit Yuppiechef.com