It’s business as usual at Burger King, or is it?
In a bold move to mark the launch of Bacon King at 40 Burger King restaurants across the country, the fast food chain has rebranded and changed its signage to Bacon King at several restaurants.
“You spoke, we listened,” said Ezelna Jones, group marketing executive at Burger King SA, “and after some extensive research, we’ve added the Bacon King to the menu. But we didn’t stop there, we’re changing our name to Bacon King in a move that seems only fitting to mark the launch period of bacon in South Africa.”
Bacon King restaurants can be found at Cape Gate Lifestyle and Rembrandt Mall (Paarl) in the Western Cape. In Gauteng, head to Northmead (Benoni), Kolonnade Retail Park and Vanderbijl Park to see the "new" restaurants.