Shop chock-full of delights
Those doughnuts, milkshakes and chocolates sometimes you just have to put the diet in the back pocket of your snugly fitting jeans and let yourself go.
The glorious little shop in Regent Road, Sea Point, is owned and run by Kaylah Greenberg and Asher Isaacs. From the moment I walked in, I was literally like a kid in a candy store, bouncing between the rows of handmade chocolates on the display counter, to the incredible and irresistible doughnuts perched regally in glass bell jars, to marvelling at the chocolate-drop ceiling feature. What was initially planned as a quick stop ended up lasting more than two hours, as Isaacs - with whom I found much common ground and not just a love for rockabilly - told me stories and explained all the different chocolates.
“When Kaylah was opening the shop in 2015, I got roped in and never left,” said the former La Colombe sous chef. The two are a couple and one of the things My Sugar sells is chocolate “bark”.
It's an interesting tale, explained Isaacs: “When we started dating, we would watch movies with popcorn and Astros. We wanted to create something similar, with the salty and sweet elements.”
This bark was one of the best things I packed into my take-away goodie box - dark chocolate (or milk) squashed into a flat layer with chewy gooey caramel and crunchy pretzel bits, topped with flakes of Maldon sea salt. “We decided to put the salt on the outside instead of inside because if people don’t want that intense hit, they can brush it off,” said Isaacs. Not me; it was perfect just the way it was.
Among the chocolates are three types of skulls - white, milk and dark (this one being flavoured with Jack Daniel’s ganache and tobacco caramel) - as well as little golden Buddhas with their fat bellies filled with miso caramel and crushed peanuts, trippy rainbow cookies with buttery chocolate-chip butter (no wonder these are a best seller), and the fabulous black chai and caramelised white chocolate ganache in a dark chocolate shell.
Naturally, I had to have doughnuts as well, in particular the one filled with peanut butter and milk chocolate mousse, decorated with more of the same flavours. I’d heard about it from friends and it was everything I expected and more.
My Sugar serves decadent milkshakes, hot chocolates (it’s got all the weather bases covered), as well as hot mini doughnuts sold in boxes of six. I can recommend the S’Mores, with oodles of creamy marshmallow, chocolate sauce and crispy crackers. If this is all too much to deal with, you can choose an old school classic, a box of hot cinnamon sugar doughnuts.
My Sugar is at 77 Regent Road, Sea Point. For details, call 021 433 2335. It’s open 10am till 6.30pm, Tuesdays to Sundays - be prepared to queue over weekends.