London - KFC told on Thursday that it has repeatedly tried to move away from fried food – but abandoned healthier options because nobody bought them.
The fast food giant spent £8-million installing ovens in its shops so it could start selling baked and grilled chicken, rather than the fattier deep-fried meat for which it is famous.
But a senior executive said the chain admitted defeat after low sales of three products – the Brazer grilled chicken sandwich in 2011, the Rancher sandwich in 2012 and a pulled chicken product in 2015.
Jenny Packwood, head of brand engagement at KFC UK and Ireland, said: "It didn’t go brilliantly well. We tried and we failed to launch a non-fried product."
She told Public Health England’s annual conference in Warwick that the company was "unable to sustain sales", adding: "It’s no good launching a product which looks good nutritionally but then nobody buys."