Lewis Hamilton is launching a plant-based burger chain, Neat Burger, which will open in London next week.
The five-time FIA Formula One World Champion has teamed up with hospitality organisation The Cream Group and investors including Unicef ambassador Tommaso Chiabra to launch the concept, which is the first international plant-based burger chain.
Neat Burger will open its first site on Monday just off Regent's Street in London, and the team already has plans to expand the concept globally with 14 franchises scheduled in the next 24 months.
The company are planning to sell unique patties, specially created by their team of chefs in collaboration with Beyond Meat, a plant-based meat alternative, which forms the basis for the burgers.
The menu will consist of three, core burgers - "The Neat", "The Cheese" and "The Chick'n" - as well as "The Hot Dog", with sides including skinny fries, sweet potato fries and tater tots.