One of the biggest online ordering and delivery platform base Uber Eats has recently uncovered its hottest food trends of the year.
These food trends were revealed by this food deliver application after it had looked at the most popular ingredients and dishes searched for by South Africans over the last six months through their Uber Eats food cast. And according to their food forecast whether it’s a plant based superfood or cleansing mineral, South Africans in general are looking for healthier but more interesting options and will be feasting on everything from seaweed to tofu this year.
The Uber Eats search data revealed that in 2018 dishes containing rainbow food, edamame and sriracha will be in high demand among South Africans. Surprisingly, other food items predicted to become trend setters also include coconut, brown rice and celery with cauliflower, tuna and toast not far behind.
Jeanette Mellinger, Head of Uber Eats User Research said connecting people with the food they want is a critical part of getting there, which is why they kicked off 2018 by looking at the foods that are trending globally and the better they can understand their consumers, the better they can serve them through products built with their needs in mind.
Nic Robertson, General Manager for Uber Eats South Africa said in 2017 they saw South Africans embrace plant and superfood-based meals with trend setters like avocado on toast and poke bowls going mainstream. Plant-based foods are set to increase in popularity in 2018, with ingredients such as cucumber, avocado and even sriracha likely to appear on menus across the country.
“Novelty foods like rainbow inspired dishes or trendy foods such as those with ingredients dyed black are also high in our 2018 wish list. As these and many other trends become a staple part of our eating habits, we look forward to continuing to use our technology to make eating well effortless, every day for everyone”, he said.