As any tennis professional knows, a career on the courts has a limited shelf-life...but is British Wimbledon hopeful Jo Konta already cooking up another line of work?
The world number six seed, who carved out a well-earned three-sets victory against Caroline Garcia on Sunday has been serving up some non-tennis treats to her team during her downtime at SW19.
It's a case of matches AND batches for the baking-mad tennis star, who was spotted bringing half a dozen 'white chocolate and raspberry muffins' to the courts yesterday.
And in a tongue-in-cheek interview with Today at Wimbledon host Clare Balding, she seemed to take her muffin-making very seriously indeed, saying: 'I'm feeling quite happy with how I'm growing as a muffin baker.
"I definitely feel that I'm continuously reinvesting the knowledge that I'm picking up from my previous batches."
The interview, which made the quote of the day slot on the highlights show, saw Konta reveal how she'd given her team 'white chocolate and raspberry muffins' yesterday and that she was buoyed by the 'positive feedback'.
Clearly parodying the patter of sports stars giving post match interviews, she added: 'I'm living with these muffins moment by moment, I'm staying very present on each ingredient at a time. I'm really I'm taking the best out of my tennis career and putting it into my muffin making.'
As with any competitive sportswoman, there appeared to be a serious edge to the baking-related tomfoolery, with Konta posting on Twitter: 'Best muffins on tour'.
So, what did the viewers make of it?
Well, while some loved the fact that Konta was showing a more human side, the die-hard tennis fans were quick to damn the BBC for not focusing on the actual game.
@Baffledbookworm said he was 'fed up' of hearing about Konta's baking while @Herrrbb bemoaned the fact they were asking the world's number six seed about baking in the second week of Wimbledon.
There might not be much time for Konta in the kitchen in the coming days. The British star has secured her place in the last eight - appearing on Centre Court again later today - and has seen the odds on her becoming Wimbledon champion slashed to 10/9.
She will aim to become Britain's first Wimbledon women's semi-finalist since Virginia Wade in 1978 this afternoon.
Konta will face Romanian world No 2 Simona Halep after battling through the fourth round on Monday.
The British star, who became the first British woman to reach the last eight since 1984, will play third on Centre Court.