Fria's Superfoods Coffee Chocolate Workout Bar. Styled by Marizka du Toit. Image by Jurie Senekal

Your diet should be about balance and superfoods are a great way to get that balance. 

Starting to eat clean and get that balanced diet right can seem daunting and just the mere thought of a lifestyle change puts many off.

Begin with superfoods, berries, fruit and vegetables in their raw form.

Owner of Fria’s Superfoods, Fria Hiemstra says she can relate to this.

“I’m not a qualified nutritionist but I’m passionate about knowing what you put in your body and keeping it clean. What I know of healthy living and superfoods is self-taught. I tend to go through phases, which often become little obsessions, and I’ve found that it is the best way for me to learn and to offer the finest products I possibly can.”

Fria's Superfoods Lemon Bliss Balls. Styled by Marizka du Toit. Image by Jurie Senekal

Everything out of Fria’s kitchen is fresh and, as far as possible, naturally dried whole foods – she sprouts or activates her own buckwheat, black beans, almonds and chickpeas before adding them to her treats (or little “works of art” as she calls them). She also adds a high quality, vegan protein powder to some of her treats to make them more nutritious. 

Hiemstra continues: “I’ve tried a little bit of everything from sprouting to fermentation and ‘aquafaba-ing’. I went through quite a serious beetroot phase… which turned into a juicing phase, which turned into a sprouting phase, which turned into a superfood phase and then back into a baking phase. And here we are, years later, with a line of healthy-living products that are loved by many. It’s been such an amazing journey.”

This is the perfect way to start that lifestyle change you know your body needs, especially during winter when many reach for comfort food and junk food.

Fria’s Superfoods is available at Wellness Warehouse Lifestyle on Kloof in Cape Town and for more info check out