Jamie Oliver's jerk rice continues to be criticised. Picture as featured on Good Morning Britain
The controversy over Jamie Oliver's Punchy Jerk Rice doesn't appear to be ending soon.

Now the founder of the popular Reggae Reggae Sauce, Levi Roots has weighed in and says he thinks the jerk rice was a mistake by Oliver and his team.

During an appearance on Good Morning Britain, Roots said: "I do think it was a mistake by Jamie  — either by him or by his team."

He went on to say: "Maybe he wasn't actually involved in this. I taught Jamie how to cook jerk, we made a fantastic thing many years ago in Clapham Common, close to where I live in Brixton. We got the ingredients from Brixton market, so it was the real deal."

The term "jerk" refers to the Carribean/Jamacian style of seasoning chicken, beef or meat and Oliver has launched a Jerk Rice, which is made in one minute in the microwave.

British Member of Parliament Dawn Butler was the first to criticise Oliver in a tweet that has since gone viral.

The social media outrage about the rice and whether Oliver is guilty of cultural appropriation is also not dying down

WATCH: Levi Roots criticises Jamie Oliver's Punchy Jerk Rice on Good Morning Britain