Fast food outlets are well known for mechanizing food production and now the same is happening for food advertising.
Burger King in the USA has turned to a bot to script their latest ad and it's the perfect balance between creepy and cool.
Business Wire reports that Burger King used Artificial Intelligence create the add, it simulates a human brain
The bot was then fed a stream of ads, past and presents and had to recognise patterns and then "identify which of these patterns are more successful towards a given goal."
WATCH: Burger King uses A.I to create a TV advertisement
This is not a unique concept, anyone with the know how and determination can do this with almost any ad.
In fact, US writer Keaton Patti has been doing it and sharing the results with people on social media.
I forced a bot to watch over 1,000 hours of Olive Garden commercials and then asked it to write an Olive Garden commercial of its own. Here is the first page. pic.twitter.com/CKiDQTmLeH
— Keaton Patti (@KeatonPatti) June 13, 2018
Either Burger King was inspired by Patti or he inspired Burger King, either way he has posted his own Burger King AI ad and it's a bit different from the one the Fast Food giant aired
I forced a bot to watch over 1,000 hours of Burger King commercials and then asked it to write several Burger King commercials of its own. Then @BurgerKing made them. Here's one example. pic.twitter.com/TRrhbYEjsQ
— Keaton Patti (@KeatonPatti) September 27, 2018