New York - McDonald's is adding a permanent new offering to its menu: chicken McWraps.
The world's biggest hamburger chain says the new sandwich wrap will come in three varieties - Chicken & Bacon, Sweet Chili Chicken and Chicken & Ranch. The company already offers similar wraps in other parts of the world, including Europe.
The Oak Brook, Ill.-based chain says the McWraps use the same type of flour tortillas and chicken as its snack wraps, which were introduced in 2006. But two of the new McWraps will come with cucumbers, which the company says will mark the first time the vegetable will be part of its core menu. The wraps range from 360 to 600 calories, depending on whether people pick grilled or deep-fried chicken.
McDonald's has been stepping up the pace of its new menu offerings as it struggles to grow sales in the challenging economy. Last year, the company ousted the head of its US division after a monthly sales figure fell for the first time in nearly a decade.
By refreshing its menu, McDonald's is hoping to hold on to customers as it faces a shifting industry and intensifying competition from the likes of Burger King and Wendy's. Next week, for instance, The Wendy's Company plans to roll out its “Flatbread Grilled Chicken Sandwiches” in two varieties; an Asiago Ranch flavour will have 530 calories and the Honey Mustard flavour will have 370 calories.