Independent Online

Thursday, August 11, 2022

Like us on FacebookFollow us on TwitterView weather by locationView market indicators

Your bottle of Coca-Cola has shrunk without any warning

Coca-Cola has changed it's size

Coca-Cola has changed it's size

Published Nov 7, 2017


It feels like it happened without any warning but Coca-Cola has reduced the volume of its 500ml bottles — yet the retail prices for both drinks remain the same.

A few weeks ago the new, smaller plastic bottles of fizzy drinks hit the shelves. 

Story continues below Advertisement

The bottles are a new shape and noticeably smaller with much less sugary drink inside.

This change is also slowly taking place with Sprite, Stoney and Fanta drinks which are a product of the Coca-Cola company.

Coca-Cola spokesperson Asyia Sheik says: “We are rethinking many of our drinks and package sizes around the world to reflect the changing tastes and dietary preferences of our consumers. This includes providing smaller, more convenient packaging.”

Story continues below Advertisement

When asked if the new bottle sizes is in response to more restrictive sugar taxes, Sheik says: “We are responding to a global trend toward portion control in single-serve packs and are executing this strategy globally.” 

Sheik said the drinks company is keenly aware of what their customers want: “We will continue to monitor consumer trends and continually assess our various pack and size options. This includes the possibility of offering different pack sizes across different brands and variants.” 

Some Twitter users have their own theories about the change in bottle size.

Story continues below Advertisement

I am sure sugar tax advocates have something to do with this

Major pressure on companies to sell smaller portions of unhealthy beverages.

— Katharine Child (@katjanechild) October 24, 2017

Story continues below Advertisement

This 'practice' predates sugar tax. I remember the same thing happening with tins of beer and soft drinks. 340ml became 330ml around 2008

— Andrew Glenister (@amglenister) October 24, 2017

Ok but why is @CocaColaAfrica selling these new 440ml drinks at the same price as the 500ml?

Where is the logic? #cocacola #maths

— 15kryptonite (@15kryptonite) October 30, 2017

Related Topics: