Guess recently launched its summer 2017 collection at the Lookout Waterfront, Cape Town featuring its models, Bregje Heinen, Tina Lozovskaya and Don Benjamin shot in Malibu, enjoying California’s sunshine, soft sand and crisp salt water.
Art directed by Paul Marciano, Chief Creative Officer for Guess and lensed by photographer Josh Ryan, the summer 2017 campaign captures the casual and carefree sensuality that embody the spirit of the collection. Wind swept hair, sun-kissed skin and beach waves are the perfect ingredients for our sexy summer moments.
Guess new summer collection. Picture: Supplied.
The women’s wear assortment features silhouettes including beautiful floral floor length maxis, off-the- shoulder boho dresses, and an array of long sleeve chambray shirts in a variety of light to dark washes. Lace dominates the delivery in the form of tops and dresses adding a romantic feel to the collection.
Matching two-piece skirts and long-sleeved fringe jackets in blue, pink, black and white stripes are the stand-out pieces of the collection and is the perfect silhouette to wear wherever the warmer weather might take you. Sexy see- through crochet dresses and tops leave something to the imagination while denim jeans, vests and tops inject an all-American cool girl feel to any fashionable wardrobe.
Outfit by Guess. Picture: Supplied.
Spring’s color palette goes for a tonal approach using clean whites and shades of tan and beige. White distressed denim and island-ready delicate lace dresses and off-the-shoulder tops in crisp white are complemented by the rich earthy neutral tones in the form of tops, shorts and a buttery leather jacket.
For men, distressed denim plays a prominent role in the delivery adding a bit of edge and is offered in a variety of silhouettes including vests, jeans and jackets. Short-sleeved button down shirts with playful prints stand out in the collection and pair nicely with golden yellow slim tapered zip moto jeans.
Good vibes at the Guess launch. Picture: Supplied.
Slim raw edge shorts in black and light blue washes are a summer staple that can be dressed down with graphic tee’s or dressed up with a
colorful denim vest.
This collection is now available at Guess retail stores, online, and on collateral materials.