Genetic testing company, Geneway, has launched a range of nutrient supplements.

Pretoria - Genetic testing company Geneway has launched a range of nutrient supplements. There are five products in the newly launched range: GenewayTM Antioxidant, GenewayTM Carb Support, GenewayTM Collagen, GenewayTM DIM and GenewayTM Magnesium.

The range was formulated based on Geneway's extensive expertise in DNA testing, and has been formulated with unique dosages to assist with deficiencies and illnesses that occur frequently. 

"While every person's DNA is unique, we do see a lot of patterns in South African people. The range was formulated based on the most commonly found nutrients lacking, that we have seen in patients that have done the test," said Dr Christa North.

GenewayTM Antioxidant

The structures inside cells are very vulnerable to free radical damage and the body is genetically programmed to protect itself against said damage. When structures such as DNA become damaged, they can accelerate the ageing process and increase the risk of many chronic diseases.
A diet deficient of antioxidants or mutations in the antioxidant genes means the required biological functions to protect against free radicals are impaired. Therefore an increased intake from external antioxidants is critical. 

GENEWAYTM Antioxidant helps neutralize free radicals and provides protection at a cellular and DNA level. This powerful antioxidant formula contains effective nutraceuticals for improved general health, protection and detoxification.

GenewayTM Carb Support

Impaired blood sugar and insulin regulation, from either an unhealthy lifestyle or genetic mutations, are directly linked to the progressive accumulation of excess body fat. If allowed to progress to a more advanced state, impaired blood sugar and insulin regulation may lead to the development of type 2 diabetes, obesity and other chronic diseases.
A healthy carbohydrate metabolism requires the correct nutritional support. GENEWAYTM Carb Support comprises a formulation of compounds that support blood glucose levels and insulin sensitivity. It furthermore assists in the effective utilization of fats and carbohydrates thereby supporting a healthy metabolism, energy levels and weight management.


Collagen is a main component in the skin, tendons, cartilage and connective tissues in the body. Collagen gives the skin strength and elasticity and is the glue that helps to keep the joints and tendons together. The genetically programmed production of collagen slows with ageing.

Thus, the need to maintain healthy collagen relies on an increased external intake of collagen as we age. Furthermore, inherent genetic deficiencies of collagen production require extra collagen from an earlier age to overcome this genetic weakness.

GENEWAYTM Collagen contains bovine (beef) Peptan®, the well-researched Type 1 collagen with hydrolyzed peptides which have the highest bioavailability and are easily digestible by humans. GENEWAYTM Collagen has the added benefit of promoting the formation of protein, elastin and fluids around the joints.

GenewayTM DIM

DIM (diindolylmethane) is formed in the body when cruciferous vegetables such as cabbage, brussels sprouts, cauliflower and broccoli are consumed. DIM is a key nutrient that promotes detoxification and beneficial oestrogen metabolism. In essence, DIM reduces bad oestrogen and increases good oestrogen.
An optimal oestrogen metabolism (which includes testosterone), affects the metabolism and thus weight management, muscle cells and libido. There is very strong evidence that DIM protects the body against certain types of cancer such as breast, prostate, ovarian, colon as well as pre-menstrual syndrome.
Few diets contain the significant amount of cruciferous vegetables needed to synthesize enough DIM to protect the body, but more importantly, certain gene mutations prevent the body from synthesizing DIM even if there are enough cruciferous vegetables in the diet. An oral DIM supplement is convenient for deriving active dosages of this compound in the presence of gene mutations or deficient dietary intake.

GenewayTM Magnesium

Magnesium is an abundant mineral present in all cells in the body playing a role in many physiological processes. It contributes to normal carbohydrate and nervous system function, sleep patterns, mental health and helps to maintain normal electrolyte balance. 

It furthermore promotes the utilization of energy in the muscles reducing tiredness and fatigue. The dysfunction of certain genes in the body requires increased quantities of magnesium above the NRVs (Nutrient Reference Values) to overcome physiological imbalances. GENEWAYTM Magnesium is bound to the amino acid glycine for improved effectiveness and absorption.

"With our genetic testing facility right here in South Africa, Geneway offers a range of genetic tests that will teach you how to adapt your lifestyle, diet and environment to live your best life," said Geneway genetics and nutrigenomics specialist, Dr Christa North. "We now have a supplement range to complement what the body needs."

The Geneway supplement range is available at all Geneway accredited healthcare providers across South Africa and online at with delivery options.