Herbex's advert banned for "misleading" Picture: Pexels

With a proud 25-year history of supplying health and slimming products to South African consumers, Herbex Health boasts many success stories from individuals who have used their products to lose weight, and keep it off.

The Advertising Standards Authority (ASA) this week banned a Herbex advert featuring a personal customer testimonial, claiming it misrepresented the weight loss efficacy of the product.

Eddie Bisset, Managing Director of Herbex holding company, Newgroup Holdings, said the company’s many testimonials were “real and factual and supported by an affidavit signed by the featured customers”.

“The ASA has not been mandated by the former Medicines Control Council - now the South African Health Products Regulatory Authority (SAHPRA) - to assess the efficacy or safety of complementary medicines.

“Our products are carefully researched and formulated by industry professionals before going to market, and all manufacturers are GMP compliant and properly certificated,” Bisset said. 

Herbex has submitted product information to SAHPRA for registration as per a 2015 request.

Bisset said Herbex was committed to servicing customers and supplying products which would improve and enrich their lives.