New York Mayor Michael Bloomberg is proposing a ban on the sale of large sodas and other sugary drinks in the city's restaurants, delis and movie theaters in the hopes of combating obesity, an expansion of his administration's efforts to encourage healthy behavior by limiting residents' choices.

Washington - Researchers say they have the strongest evidence yet that sugary drinks play a leading role in obesity and that eliminating them would, more than any other single step, make a huge difference.

Three studies published in the New England Journal of Medicine on Friday represent the most rigorous effort yet to see if there is a link between sugar-sweetened beverages and expanding US waistlines.

“I know of no other category of food whose elimination can produce weight loss in such a short period of time,” said Dr David Ludwig, director of the New Balance Foundation Obesity Prevention Centre at Boston Children’s Hospital, who led one of the studies. “The most effective single target for an intervention aimed at reducing obesity is sugary beverages.”

Previous research on the subject has been mixed, and beverage makers fiercely contest the idea that a single source of daily calories can bear so much responsibility.

“We know, and science supports, that obesity is not uniquely caused by any single food or beverage,” said the American Beverage Association (ABA) in a statement. “Studies and opinion pieces that focus solely on sugar-sweetened beverages, or any other single source of calories, do nothing meaningful to help address this serious issue.”

The NEJM studies, as well as an editorial and opinion pieces on the topic of sugary drinks and obesity, land as concern about obesity and its impact on public health is rising.



Scientists at Harvard School of Public Health looked at 33 097 people from long-term ongoing health studies, such as the Nurses’ Health Study, identifying how many sugary drinks they consumed and whether they had any of 32 genes linked to obesity.

The effect of genes on the likelihood of becoming obese was twice as large among people who drank one or more sugary drinks a day as among those who had less than one a month, the scientists report in the NEJM. In other words, belting back soda and sugary tea may turbocharge the genetic risk of obesity.

Conversely, eating a healthy diet devoid of sugary drinks keeps fat genes inactive. People with “fat genes” can be thinner if they avoid sugary drinks and other high-calorie foods



A study carried out at Children’s Hospital Boston examined 224 overweight adolescents who were encouraged to drink water or light soft drinks for a year.

These teens gained only 0.68kg during this period while a group that consumed sugary drinks put on 1.5kg.

Researchers had zero-calorie drinks delivered to 110 obese 15-year-olds who had BMIs of about 30 (where obesity starts), counselled them not to drink sugary beverages and offered other support.

After a year the teens had cut their intake of sugary drinks from almost two a day to zero and their daily calorie intake by 454. They had gained an average of 1.6kg. By comparison, 114 teens who continued to consume sugar-sweetened beverages gained 3.5kg on average and 10 times the BMI units: 0.63 compared to 0.06.

Once the deliveries stopped the two groups diverged less. After two years, teens who had received the no-calorie drink deliveries had gained 4.3kg and 0.71 unit of BMI, compared to the control group’s 5.5kg and 1.0 unit of BMI.

“It isn’t surprising that after the intervention stopped, old behaviours crept back,” said Ludwig of the New Balance Centre. An “obesogenic” environment that promotes calorie-laden foods “overwhelms individuals’ ability to maintain behavioural change” such as avoiding sugary drinks.

Hispanic teens benefited the most: those receiving no-cal deliveries gained 6.3kg less after one year and 9kg less after two. That raised the possibility that genetic factors influenced the effect of sugary drinks.




Previous studies in which children cut their intake of sugary drinks found modest benefits, but “they were considered unconvincing”, said Martijn Katan of VU University in Amsterdam. “Most had a small number of subjects and followed them for only a short time.” He and his colleagues aimed to do better.

For DRINK (Double-Blind Randomised Intervention in Kids), they gave 641 children aged about five to 12 and with a healthy BMI of just under 17 250ml non-carbonated drink a day, sweetened artificially or with sugar. The sugar-free drinks were specially formulated to look and taste like sugary ones so the kids would not know which they had.

About a quarter of the kids stopped drinking the beverages. Among those who stuck it out for 18 months, the sugar-free kids gained less body fat, 1kg less weight, and 0.36 units less BMI than the sugary-drink kids, the researchers report in the NEJM.

Why? There is good evidence that liquid sugar does not produce a feeling of fullness that other calories do. “When children substituted a sugar-free drink, their bodies did not sense the absence of calories, and they did not replace them with other food or drinks,” said Katan.



A report released this week projected that at least 44 percent of US adults could be obese by 2030, compared to 35.7 percent today, bringing an extra $66 billion a year in obesity-related medical costs.

New York City recently adopted a regulation banning the sale of sugary drinks in containers larger than 16 ounces at restaurants and other outlets regulated by the city health department.

Sugary drinks are in the crosshairs because from 1977 to 2002 the number of calories Americans consumed from them doubled, making them the largest single source of calories in the diet. Adult obesity rates, 15 percent in the late 1970s, more than doubled in that period. The ABA points out, however, that consumption has since fallen, yet obesity rates keep rising.

Although most observational studies find that people who drink sugary beverages are more likely to be obese than people who do not, no cause-and-effect has been proved. People who drink sugary beverages, especially children, also watch more TV and eat more calorie-dense fast food, raising the possibility that liquid sugar is not the main culprit.

A 2008 analysis of 12 studies, led by a scientist who went on to work for the ABA, concluded that the association between sugary drinks and body-mass index (BMI) “was near zero”. - Reuters, Sapa-AFP

Coca Cola South Africa requested an opportunuty to comment on this story. Here is their response: 

The Coca-Cola Company (TCCC) understands obesity and health issues are serious and complex problems that require the collective efforts of everyone to solve, including companies like ours. We want to be part of the solution. That’s why we partner with a wide range of organisations on programmes that support active and healthy lifestyles to help improve community health.

Sparkling beverages, like all other beverages, provide hydration, and sugar-sweetened sparkling beverages provide carbohydrate kilojoules that provide the fuel for daily activities. But all kilojoule containing foods and beverages have the potential of contributing excess kilojoules to the diet - thus consumers must be mindful of the total amount of kilojoules they consume.

Kilojoule containing sparkling beverages can be part of an active, health lifestyle that includes a sensible, balanced diet and regular physical activity, but they should not be the only beverages people consume. What matters most is that your diet includes nutrients from a variety of foods and beverages and that you balance kilojoules consumed with kilojoules s expended through physical activity.

People consume many different foods and beverages, so no one single food or beverage alone is responsible for people being overweight or obese. All kilojoules count, whatever food or beverage they come from, including kilojoules contained in our beverages. 

Our promise at TCCC is to deliver safe, quality products. This is the most important commitment we make. We produce some of the safest and highest quality products in the world. 

All of our beverages can be an enjoyable part of a healthy lifestyle and they all contribute to meeting the body's hydration needs.  Consumers today want choices and we offer a wide variety of beverages, including diet and regular soft drinks, waters, juices, teas, sports drinks and dairy-based products, as well as a range of portion sizes.  From our range of products and package sizes, consumers can make sensible beverage choices that are right for them. TCCC provides more than 800 low- and no-kilojoule beverages, nearly 25% of our global portfolio.  Nineteen of our top 20 brands have a non-nutritive based sweetened alternative.

The Coca-Cola Company is committed to providing factual, meaningful and understandable nutrition information about all our products. We believe in the importance and power of ‘informed choice,‘ and continue to support fact-based nutrition labeling, education and initiatives that encourage people to live active, healthy lifestyles.