London - When it comes to increasing their followers on social media, celebrities must look to ever more creative ways of appearing down-to-earth, healthy and wholesome.
It started with the early morning no-make-up selfie, where the rich and famous posted suspiciously groomed and styled pictures of how they supposedly look on waking.
Next came the baking with pampered stars you wouldn’t imagine knew how to even turn their ovens on, posing with their curiously perfect-looking "homemade" cakes and pies. Recently we’ve seen them compete to contort their bodies into challenging yoga poses.
And now we have the green fingered gang. Whether they’re mowing lawns, pruning bushes or proudly showing off the produce they’ve grown - it seems celebrities are falling over themselves to boast about their Good Life existence.