Go gadget, go!

Trying to dazzle us with sparkly pinks and gems? Just give us something that will work, writes Marchelle Abrahams.

Still struggling to open that can of tuna? What about your hot iron? It has five settings but takes 10 minutes to heat up.

Conspiracy theories aside, it’s common knowledge that most gadgets made for women were invented by men. Imagine a hair dryer that controls frizz or a washing machine that doesn’t wrinkle clothing?

According to the NDP Group, nearly 40 percent of consumer electronics spending comes from women. Yet, wired.com says companies are finding it hard to develop products with women in mind without resorting to stereotypes. In view of this, we’ve gone in search of the best gadgets invented specifically with women in mind.

The world’s most loved hair dryer

Ladies, rejoice! The Dyson Supersonic is the answer to our frizzy hair prayers.

Intelligent heat control dries and styles your hair without the risk of extreme heat damage. And hair that is less damaged is better at reflecting light, making it shinier and appear healthier.

The Supersonic is the only hair dryer with Air Multiplier technology.

The Supersonic is also the only hair dryer with Air Multiplier technology, meaning air is amplified 3 times more. The smoothing nozzle can dry and style hair at the same time, which leaves you more time for doing makeup!

Price: R6 499

Shop it: www.home.co.za/

Your life in motion

Imagine documenting all the important aspects of your life? Now you can with Narrative Clip 2.
The lifelogging camera lets you clip it to a piece of clothing and it automatically captures video clips and photos on the go. Designed in Sweden, it holds functionality and aesthetics in high regard. 

The 8MP camera are full HD video ensures high-quality footage every time.
It also features a built-in GPS and stores up to 4 000 photos or 80 minutes of video, all uploadable via wi-fi or Bluetooth.

You can clip Narrative Clip 2 to a piece of clothing and it automatically captures video clips and photos on the go.

Price: $199 (about R2 600)

Shop it: getnarrative.com/shop

Functional 3-in-1 clutch

We said it before and we’ll say it again - don’t try to dazzle us with sparkles. But when you combine a sparkly clutch bag with a Bluetooth-enabled speaker, speakerphone and functional purse, well then, you had us at “clutch bag”.

The Mini-Clutch has a built-in speakerphone for hands-free calls, opens to reveal a mirror, has a pocket for daily essentials, can connect to non-Bluetooth devices via aux-in jack, and it can charge any USB-enabled device.

The Mini-Clutch has a built-in speakerphone for hands-free calls and opens to reveal a mirror.

Price: $149 (about R2 000)

Shop it: stelleaudio.com/products/mini-clutch


Where jewellery meets technology

Smart notification jewellery is now the thing to have. Ringly is the creator of smart jewellery and accessories that remain discreet while keeping you connected.

Their Ringly Luxe smart rings range pairs with your phone to keep you on top of important notifications, and tracks your steps, calories and distance.
The best part is that these rings double as wearable tech and jewellery.

Price: $99 (about R1 300)

Shop it: ringly.com

Ringly is the creator of smart jewellery and accessories that remain discreet while keeping you connected.