Use personal touches to find the balance between digital energy with homemade authenticity.
This summer was characterised by the typical blue and white nautical stripe, emblazoned with bright red embroidery flowers.
Garments with the motif were what differentiated the sailor-inspired look from its appearance in previous years and added the element of cool craft to fashion.
Embroidery, like its counterparts crochet, macrame and a multitude of other crafts, has returned to the mainstream on a wave of artisanal-like offerings, as people hanker after the handmade (ironically, much of it is produced by machines).
Nonetheless, it's been a welcome revival of a well-established old tradition.
In its most popular format, embroidery made its way on to jeans and summer dresses but the look was not reserved for garments alone and in 2018, the trend has converged with other key looks to create even more covetable items to consume.
Embroidery lends itself well to the floral trend - updated on dark and moody black backgrounds in its latest incarnation. This can be seen on everything from the latest wallpaper to shoes and designer handbags.
Fashion and home decor are good bedfellows with food. While for years, brides have been sharing the lace from their wedding gowns with their bakers to co-ordinate themselves with the wedding cakes, similarly, embroidery is one of the hottest decorative elements to be found on elaborate cakes and cookies.
The film industry is another driver and no doubt the phenomenal success of animated movie, Coco, and its like have surely contributed to renewed interest in Mexican heritage.