You know the thing about decor trends? Once you've cottoned on to one, another comes along. Your home should be an extension of your personality and a reflection of that. For Kathleen Finch, HGTV’s Chief Lifestyle Brands Officer, this is exactly what homeowners should have in mind every time they think about updating their decor style.
The TV channel is a first for South African DSTV subscribers (channel 177) and one Finch hopes will be a favourite among home and garden enthusiasts. She and a group of channel executives, including Flip or Flop host Tarek El Moussa, had just landed in Cape Town for the official launch of the lifestyle branded channel. And according to her, SA audiences are in for a treat.
But it’s not just the older crowd HGTV is attracting. She says they have plans to reach a wider audience, including millennials who are now entering the property market. “We have talent that we know will appeal to a young audience, and that helps bring them in,” she adds enthusiastically.
And when it comes to content that will resonate with a South African audience, Finch is positive that there’s something for everyone. “One of the things that I love is that South Africa is so design focused. The design talent that exists here makes me think they’re going to love every show,” she says.
On the topic of key trends, Finch prefers not to highlight specific styles. Instead, she wants the channel to be reflective of everybody's style. “Every designer, every show, every talent has their own signature style, but it runs the gamut,” she advises. “Some things are very simple or sleek and industrial, while others are comfy, homey or modern. It’s really everything!”