IWISA launches Mogodu Mondays
Mogodu Mondays are becoming a thing in South Africa. A weekly occasion wherein many make a celebration of the most unpopular day of the week, Mogodu Mondays sees people flip the script by turning it into an enjoyable time over great food with friends and family.
Mogodu (tripe) is often enjoyed with a side of warm great-tasting samp. IWISA No. 1 has recognised this vibrant culture and amplified it by launching IWISA Mogodu Mondays, a series of free national events that aims to grow the culture of togetherness over a warm plate of mogodu and samp.
This comes after IWISA No.1 introduced their new parboiled quick cook samp which boasts the benefits of retaining the same renowned great taste but has reduced preparation time to 1 hour 30 mins.
The events encourage people to come together and experience IWISA No1’s new but iconic samp while connecting with family and friends in a warm and welcoming ambiance with great entertainment.
IWISA Mogodu Mondays launched in June 2018 in Soweto and has gained popularity within the township restaurant market. This benefit saves restaurant owners on water and electricity as well as increasing the amount of customers that can be served significantly. Meli Morewane, the owner of Meli Lounge in Soweto, said, “I love the IWISA samp as it cooks quicker. We get so busy we don’t have time to cook samp all day so this product helps us a lot!”
The events boast a line up which includes artists such as Nelisiwe Sibiya, who is well known for her Lockdown soundtrack, “Mama ka Bafana”.
IWISA Mogodu Mondays have an extended campaign called IWISA Weekends, which will be a series of events hosted over the weekends throughout Spring & Summer 2018, in the Eastern Cape and Western Cape. Everyone is welcome to share in this IWISA No. 1 experience and celebrate in the spirit of community and togetherness.