London - It is a bald but painful truth. If you are a man looking for love online it really pays to have a full head of hair.
Thinning on top or outright baldness is a big turn-off for women on dating websites, research suggests.
Those losing their hair attract 95 percent fewer responses than clean-shaven men boasting full heads of hair.
Model Ben Southerst, 29, registered on the Tinder dating app with five different looks. He posted his first profile with a full head of hair and goatee beard.
He then made digital alterations to the picture and posted four profiles with different looks, ranging from a heavy beard to clean shaven, and thinning hair to completely bald.
Southerst, who carried out the experiment for Crown Clinic in Manchester, got 120 matches for the clean-shaven look, 85 for his goatee beard, 30 for the heavy beard, 12 for thinning hair, and just three for the bald look.